Is Social Networking a Valuable Marketing Tool or a Waste of Time?
Social Networking has become another invaluable tool in those available to promote your business cost effectively around the world. There are those who consider it more of a chore than a blessing, because of the added workload it brings, but you can’t doubt its effectiveness if done properly.
Branding your business or organisation on social networks such as Facebook, Twitter and Google Plus (don’t ignore Google Plus, it can be an excellent tool for Search Engine Optimisation, telling Google where things are on your website) takes time and effort, but it can bring great rewards. These networks allow you to publish your content, carrying your brand, to the entire world, specifically targetting it to those to whom it will be of interest (your followers).
If you have the time and patience to build a platform of followers then all the work put into Social Networking can be extremely beneficial. If you approach it in a half-hearted fashion it will generally look that way, and won’t attract anybody to your brand. It is better to have no Social Networking presence than to have a poor one.
If you don’t like technology and you are busy doing other things then you may well need somebody else to manage your Social Network platforms for you to ensure that you are not missing out on valuable business that will drive your profitability.
Overall, having a great Social Networking brand is a valuable and cost effective marketing tool, don’t ignore it. If you can’t do it yourself then have us do it for you – it is, after all, what we do in our business.