Blogging platforms, when set up properly, are an absolute boon to business owners. It allows you to make your own personalised pitch to potential customers or partners, using keywords that are specific to just what you wish to promote.
Not only that, but when set up properly, your blog can ‘push’ itself to potential viewers by informing leading search engines, like Google, Bing and Yahoo, each time you put a new post on your blog. Blogs can also be set up to be exceptionally good from the point of view of Search Engine Optimisation (SEO) – something that is a real buzz word when it comes to website design.
You know your business like nobody else, so the ability to publish short, pithy updates on a regular basis makes your web presence relevant and keeps a fresh feel on your website. Sites were, in the past, simply repositories for informing people about the basics of your business. Not nowadays. With the potential for quickly publishing updates via your blog along with the possibility to connect social platforms like Facebook and Twitter to your site the world is your oyster. The tools at your disposal to promote your business, relatively simply, are just awe inspiring in the power offered. Long gone are the days when a decent web presence with active and focussed SEO cost too much for all but the most well heeled businesses.
If you would like to know more about connecting a Blog to your website, or even building your site as a blog from the ground up, as well as connecting and using social media to your best advantage, then drop us a line and we’ll be happy to discuss your options based on your business priorities.